Sophie is the founder and creative force behind Socoh. Starting her career with a vision for creating beautiful, healthy hair in a space that felt calm, elevated and community-driven, she built Socoh from the ground up into the trusted salon it is today.

What began as a small, passionate dream has grown into a thriving creative hub on Gilbert Street, Adelaide, known for lived-in blondes, refined colour work and a welcoming, modern aesthetic.

As the industry evolved, so did Socoh. Sophie reimagined the space into a freelance salon model, creating an environment where independent stylists could grow their own businesses while still feeling supported within a collaborative, high-standard studio.

Today, Socoh is home to a collective of talented artists, with Sophie continuing to mentor emerging stylists and refine the vision behind the brand. Her journey reflects growth, adaptability and a deep commitment to both beautiful hair and building opportunity for others within the industry.